Owow Kit Coupons & Promo Codes

My name is Georgiana Grudinschi, the founder of O’wow. I firmly believe that looking great should be simple, convenient, healthy and ethical, which is the fundamental on which I created O’wow.

The whole journey on developing the perfect smoothing treatment that could be easy and safe to use at home started around two years ago when I was getting my hair keratin treated regularly at my hairdresser. I was addicted to how my hair looked and felt after the treatment and on top of that it meant I wouldn’t have to style my hair for at least 3 months. For a self-indulgent person like me this was a game-changer. I didn’t have to worry about waking up early in the morning to have enough time to style my hair and I was saving my hair from burning.